| Time |
Event |
Presenter |
Location |
Notes |
| 5:45am-7:45am |
Grab and Go Breakfast |
|
Juniper Ballroom at Hotel Effie |
For golf and fishing participants. |
| 7:00am - 1:00pm |
Off Shore Fishing |
|
|
Transportation to depart from Hotel Effie at 6:15am |
| 8:00am |
Golf Outing |
|
The Raven Golf Course |
Transportation to depart from Hotel Effie at 7:00am |
| 10:00am - 5:00pm |
Sponsor Setup, Dealer/Sponsor Check-In |
|
Juniper Ballroom at Hotel Effie |
|
| 6:00pm - 8:00pm |
Welcome Reception + Sponsor Visits |
Thompson Tractor Company |
Juniper Ballroom at Hotel Effie |
All are welcome. |
| Time |
Event |
Presenter |
Location |
Notes |
| 7:00am - 8:00am |
Breakfast + Sponsor Visits |
|
Juniper Ballroom at Hotel Effie |
|
| 8:00am - 8:15am |
Welcoming Remarks, Safety Share, Meeting Flow and Logistics |
Thompson Tractor Company |
Magnolia Ballroom A-C at The Baytowne Wharf |
All are welcome. |
| 8:15am - 8:30am |
Welcome Address |
Lucy Thompson Marsh |
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 8:30am - 9:00am |
The Evolution of Used Equipment at Thompson Tractor |
Charlie Stevens |
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 9:00am - 9:30am |
Caterpillar Used Strategy Update |
Alka Upadhyay + Diogo De Melo |
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 9:30am - 10:15am |
Cat Financial and Used Digital Updates |
Mike Webster + Mike Young |
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 10:00am - 3:00pm |
Spouses/Guests Outing |
Sponsored by the Used Equipment Dealer Advisory Board |
|
Cruise will pick up from Baytowne Wharf |
| 10:15am - 10:45am |
Break + Sponsor Visits |
|
Juniper Ballroom at Hotel Effie |
|
| 10:45am - 11:15am |
A Message from RB Global, a Cat Alliance Partner |
Jim Kessler |
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 11:15am - 12:00pm |
Machine Industry Outlook |
Doug Rusch |
Magnolia Ballroom A-C at The Baytowne Wharf |
All are welcome. |
| 12:00pm - 1:00pm |
Lunch + Sponsor Visits |
|
Juniper Ballroom at Hotel Effie |
|
| 1:00pm - 3:25pm |
Sales Tools Breakout |
Caterpillar + Cat Financial |
Magnolia Ballroom E-F at The Baytowne Wharf |
Sales reps only. |
| 1:00pm - 1:45pm |
1st Breakout |
|
Silverbell, Elderberry, or Dogwood Ballrooms |
Managers only. |
| 1:45pm - 1:55pm |
Rotate Breakouts |
|
|
|
| 1:55pm - 2:40pm |
2nd Breakout |
|
Silverbell, Elderberry, or Dogwood Ballrooms |
Managers only. |
| 2:40pm - 2:50pm |
Rotate Breakouts |
|
|
|
| 2:50pm - 3:35pm |
3rd Breakout |
|
Silverbell, Elderberry, or Dogwood Ballrooms |
Managers only. |
| 3:45pm - 4:25pm |
UEM Closing Remarks; Recognition: New, Retired and Retiring Members, International Participants, and Veterans |
Used Equipment Dealer Advisory Board |
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 5:45pm - 8:00pm |
Beachfront Reception: Gulf Saltwater Boil |
Sponsored by Machinery Trader |
Hotel Effie Beachfront |
All are welcome. Transportation will depart beginning at 5:15pm. |
| Time |
Event |
Presenter |
Location |
Notes |
| 7:30am - 8:30am |
Breakfast + Sponsor Visits |
|
Juniper Ballroom at Hotel Effie |
|
| 8:30am |
Opening Remarks |
Thompson Tractor Company |
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 8:30am - 8:45am |
A Moment with the Used Equipment Dealer Advisory Board |
Used Equipment Dealer Advisory Board |
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 8:45am - 9:15am |
The Dealer Focus: Best Practices |
|
Magnolia Ballroom A-C at The Baytowne Wharf |
Dealers only. |
| 9:30am - 10:15am |
1st Breakout |
|
Silverbell, Elderberry, or Dogwood Ballrooms |
Managers only. |
| 9:30am - 12:15pm |
Product Training Breakout |
|
Magnolia Ballroom E-F at The Baytowne Wharf |
Sales reps only. |
| 10:15am - 10:25am |
Rotate Breakouts |
|
|
|
| 10:25am - 11:10am |
2nd Breakout |
|
Silverbell, Elderberry, or Dogwood Ballrooms |
Managers only. |
| 11:10am - 11:45am |
Break + Sponsor Visits |
|
Juniper Ballroom at Hotel Effie |
|
| 11:45am - 12:30pm |
3rd Breakout |
|
Silverbell, Elderberry, or Dogwood Ballrooms |
Managers only. |
| 12:30pm - 1:30pm |
Lunch + Vendor Visits |
|
Juniper Ballroom at Hotel Effie |
|
| 1:30pm - 1:45pm |
Conference Closing Remarks: Sponsor Giveaways, Introduction of New UEM Advisory Board + 2026 Host Dealer |
|
Magnolia Ballroom A-C at The Baytowne Wharf |
All are welcome. |
| 1:45pm - 2:45pm |
Closing Speaker |
Hasard Lee |
Magnolia Ballroom A-C at The Baytowne Wharf |
All are welcome. Sponsors are encouraged to attend. |
| 2:45pm - 5:00pm |
Sponsor Breakdown |
|
Juniper Ballroom at Hotel Effie |
Sponsors are encouraged to break down during this time, after attending our closing speaker. |
| 3:00pm - 4:30pm |
Managers Meeting |
|
Silverbell Ballroom at Hotel Effie |
Managers only. |
| 5:30pm - 10:00pm |
Charity Auction |
The Gribbin Family; Children's of Alabama |
Magnolia Ballroom A-C at The Baytowne Wharf |
All are welcome. |
