Nov 10

-

12

,

2025

Destined for Greatness

The Thompson Tractor Company would like to invite you to join us for the 2025 Cat Dealer UEM conference in beautiful Destin, FL—the heart of the Emerald Coast on the Gulf of America.

This year’s gathering combines business and leisure in one of the most scenic spots along the Gulf of America. With its beautiful white beaches and sparkling emerald waters, Destin offers the perfect setting for connection, inspiration, and even a little rest and relaxation.

We look forward to welcoming dealer attendees, their spouses, and our generous sponsors to experience the unmatched charm, coastal cuisine, and warm southern hospitality that make this destination truly unforgettable.

Dealer REgistration

Conference Highlights

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Host Dealer

Thompson Tractor Company

For over 65 years, Thompson Tractor has been committed to serving our employees, customers, and suppliers, while also supporting our community.

As the authorized Cat® dealer for Alabama and Northwest Florida, we operate in 38 locations across the territory. We provide equipment solutions for the industrial, construction, material handling and farming industries in the areas we serve.

Thompson Tractor Company Website

Agenda

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Sunday, November 9th

Time Event Presenter Location Notes
10:00am - 5:00pm Vendor Setup Juniper Ballroom at Hotel Effie

Monday, November 10th

Time Event Presenter Location Notes
6:30am - 8:00am Grab and Go Breakfast Juniper Ballroom at Hotel Effie
7:00am - 1:00pm Off Shore Fishing
8:00am Golf Outing The Raven Golf Course
10:00am - 5:00pm Vendor Setup Juniper Ballroom at Hotel Effie
6:00pm - 8:00pm Welcome Reception Juniper Ballroom at Hotel Effie All are welcome.

Tuesday, November 11th

Time Event Presenter Location Notes
7:00am - 8:00am Breakfast + Vendor Visits Juniper Ballroom at Hotel Effie
8:00am - 8:15am Welcoming Remarks, Safety Share, Meeting Flow and Logistics Thompson Tractor Azalea Ballroom at The Baytowne Wharf All are welcome.
8:15am - 8:45am Opening Address Lucy Thompson Marsh + Charlie Stevens Azalea Ballroom at The Baytowne Wharf Dealers only.
8:45am - 9:15am Caterpillar Used Strategy Update Alka Upadhyay + Diogo De Melo Azalea Ballroom at The Baytowne Wharf Dealers only.
9:15am - 10:00am Cat Financial and Used Digital Updates Mike Webster + Mike Young Azalea Ballroom at The Baytowne Wharf Dealers only.
10:00am - 10:30am Break/Vendor Visits Juniper Ballroom at Hotel Effie
10:00am - 3:00pm Spouses/Guests Outing Sponsored by the Used Equipment Dealer Advisory Board Cruise will pick up from Baytowne Wharf
10:30am - 11:15am Ritchie Global General Session Azalea Ballroom at The Baytowne Wharf Dealers only.
11:15am - 12:00pm Economic Outlook Azalea Ballroom at The Baytowne Wharf All are welcome.
12:00pm - 1:00pm Lunch + Vendor Visits Juniper Ballroom at Hotel Effie
1:00pm - 3:25pm Sales Tools Breakout Azalea Ballroom at The Baytowne Wharf Sales reps only.
1:00pm - 1:45pm 1st Breakout
1:45pm - 1:55pm Rotate Breakouts
1:55pm - 2:45pm 2nd Breakout
2:45pm - 2:55pm Rotate Breakouts
2:55pm - 3:35pm 3rd Breakout
3:45pm - 4:25pm UEM Closing Remarks; Recognition: New, Retired and Retiring Members, International Participants, and Veterans Used Equipment Dealer Advisory Board Azalea Ballroom at The Baytowne Wharf Dealers only.
5:30pm - 7:30pm Beachfront Reception Sponsored by Machinery Trader Hotel Effie Beachfront All are welcome.

Wednesday, November 12th

Time Event Presenter Location Notes
7:30am - 8:30am Breakfast + Vendor Visits Juniper Ballroom at Hotel Effie
8:30am Opening Remarks Thompson Tractor Azalea Ballroom at The Baytowne Wharf Dealers only.
8:30am - 8:45am A Moment with the Used Equipment Dealer Advisory Board Used Equipment Dealer Advisory Board Azalea Ballroom at The Baytowne Wharf Dealers only.
8:45am - 9:15am The Dealer Focus: Best Practices Azalea Ballroom at The Baytowne Wharf Dealers only.
9:30am - 10:15am 1st Breakout
10:15am - 10:30am Rotate Breakouts
10:30am - 11:15am 2nd Breakout
11:15am - 11:45am Break + Vendor Visits Juniper Ballroom at Hotel Effie
11:45am - 12:30pm 3rd Breakout
12:30pm - 1:30pm Lunch + Vendor Visits Juniper Ballroom at Hotel Effie
1:30pm - 1:45pm Conference Closing Remarks - Introduction of New UEM Advisory Board Azalea Ballroom at The Baytowne Wharf All are welcome.
1:45pm - 2:45pm Closing Speaker Hasard Lee Azalea Ballroom at The Baytowne Wharf All are welcome.
6:00pm - 9:00pm Charity Auction The Gribbin Family; Children's of Alabama Azalea Ballroom at The Baytowne Wharf All are welcome.

Activities

Attendee Activites

Monday, November 10th

Deep Sea Fishing with Pelican Adventures

Big water. Bigger stories. No experience needed.

Join fellow attendees aboard the, a 70-foot party fishing boat operated by Pelican Adventures out of Destin, Florida. This deep sea fishing trip is a great way to kick off the week—whether you’re a seasoned angler or just looking to reel in a good time. The crew provides everything you need, including bait, tackle, and license. Expect a full day of fishing, plenty of laughs, and maybe even a brag-worthy catch or two.

Golf at Raven Golf Club

Championship course. Good company. Solid start to the week.

Start the conference off strong with a round of golf at Raven Golf Club, one of the most respected courses on Florida’s Emerald Coast. Designed by Robert Trent Jones Jr., this par-71 course winds through tall pines, marshes, and coastal wetlands—offering a mix of scenic views and challenging play. Whether you’re here to compete or just enjoy the game, you’ll appreciate the chance to spend time with fellow dealers and sponsors in a laid-back, world-class setting.

Spouse/Guest Activity

Tuesday, November 11th

SunQuest Brunch Cruise

Set sail on a coastal escape where brunch meets breathtaking views.

Join us aboard the SOLARIS Yacht for a leisurely mid-morning cruise unlike any other in Destin. The SunQuest Brunch Cruise blends the serenity of the open water with a chef-prepared, seasonal brunch menu and panoramic views of the Choctawhatchee Bay.

Book Your Room

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Hotel Effie

Southern luxury with a coastal view.

Tucked within Sandestin Golf and Beach Resort, Hotel Effie blends upscale comfort with warm Southern hospitality. Guests enjoy beautifully designed rooms, a rooftop pool with sweeping bay views, a luxury spa, and fine dining at the signature restaurant, Ovide—helmed by acclaimed Chef Hugh Acheson. With a prime location steps from the Village of Baytowne Wharf, Hotel Effie offers a refined stay with easy access to shopping, dining, and the Emerald Coast’s natural beauty.

BOOK YOUR ROOM

Area Attractions

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EXPLORE

Cloak and Dagger Escape Room

Reservations Required
Make Reservations

Eric Mull Photography & Gallery

Reservations Required
Make Reservations

Ferry Park Disc Golf

Reservations Required
Make Reservations

Gulfarium Marine Adventure Park

Reservations Required
Make Reservations

The Track

Reservations Required
Make Reservations

Timberview Destin Helicopters

Reservations Required
Make Reservations

SHOP

Artful Soap Co.

Beth Christina Art

Coconut Kidz Apparel & Toys

Dolls & Friends

Gemesis Expressions

Paradise Found

SIP & SAVOR

5 O'Clock Somewhere

Bunkley's Burgers and Grill

Cannery Lane Cantina

Charlie's Cafe

Dude & Meatball's: Italian Bar and Restaurant

Fat Tuesday Daiquiri Bar

Hammerhead's Bar & Grille

Landshark Bar & Grill

Moo La-La Ice Cream & Desserts

Poppy's Crazy Lobster

Roberto's Pizzeria & Sports Bar

Slick Lips Seafood & Oyster House

Sundries General Market

The Green Panini

Tony Larue's New Orleans Snoballs

Village Door Restaurant & Entertainment

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