Nov 10

-

12

,

2025

Destined for Greatness

The Thompson Tractor Company would like to invite you to join us for the 2025 Cat Dealer UEM conference in beautiful Destin, FL—the heart of the Emerald Coast on the Gulf of America.

This year’s gathering combines business and leisure in one of the most scenic spots along the Gulf of America. With its beautiful white beaches and sparkling emerald waters, Destin offers the perfect setting for connection, inspiration, and even a little rest and relaxation.

We look forward to welcoming dealer attendees, their spouses, and our generous sponsors to experience the unmatched charm, coastal cuisine, and warm southern hospitality that make this destination truly unforgettable.

Dealer REgistration

Conference Highlights

Please pardon our progress. We are currently updating past conference pages to include image gallery links. We will email all attendees once this is available to view.

Host Dealer

Thompson Tractor Company

For over 65 years, Thompson Tractor has been committed to serving our employees, customers, and suppliers, while also supporting our community.

As the authorized Cat® dealer for Alabama and Northwest Florida, we operate in 38 locations across the territory. We provide equipment solutions for the industrial, construction, material handling and farming industries in the areas we serve.

Thompson Tractor Company Website

Agenda

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Sunday, November 9th

Time Event Presenter Location Notes
1:00pm - 5:00pm Sponsor Setup, Dealer/Sponsor Check-In Juniper Ballroom at Hotel Effie

Monday, November 10th

Time Event Presenter Location Notes
5:45am-7:45am Grab and Go Breakfast Juniper Ballroom at Hotel Effie For golf and fishing participants.
7:00am - 1:00pm Off Shore Fishing Transportation to depart from Hotel Effie at 6:15am
8:00am Golf Outing The Raven Golf Course Transportation to depart from Hotel Effie at 7:00am
10:00am - 5:00pm Sponsor Setup, Dealer/Sponsor Check-In Juniper Ballroom at Hotel Effie
6:00pm - 8:00pm Welcome Reception + Sponsor Visits Thompson Tractor Company Juniper Ballroom at Hotel Effie All are welcome.

Tuesday, November 11th

Time Event Presenter Location Notes
7:00am - 8:00am Breakfast + Sponsor Visits Juniper Ballroom at Hotel Effie
8:00am - 8:15am Welcoming Remarks, Safety Share, Meeting Flow and Logistics Thompson Tractor Company Magnolia Ballroom A-C at The Baytowne Wharf All are welcome.
8:15am - 8:30am Welcome Address Lucy Thompson Marsh Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
8:30am - 9:00am The Evolution of Used Equipment at Thompson Tractor Charlie Stevens Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
9:00am - 9:30am Caterpillar Used Strategy Update Alka Upadhyay + Diogo De Melo Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
9:30am - 10:15am Cat Financial and Used Digital Updates Mike Webster + Mike Young Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
10:00am - 3:00pm Spouses/Guests Outing Sponsored by the Used Equipment Dealer Advisory Board Cruise will pick up from Baytowne Wharf
10:15am - 10:45am Break + Sponsor Visits Juniper Ballroom at Hotel Effie
10:45am - 11:15am A Message from RB Global, a Cat Alliance Partner Jim Kessler Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
11:15am - 12:00pm Machine Industry Outlook Doug Rusch Magnolia Ballroom A-C at The Baytowne Wharf All are welcome.
12:00pm - 1:00pm Lunch + Sponsor Visits Juniper Ballroom at Hotel Effie
1:00pm - 3:25pm Sales Tools Breakout Caterpillar + Cat Financial Magnolia Ballroom E-F at The Baytowne Wharf Sales reps only.
1:00pm - 1:45pm 1st Breakout Silverbell, Elderberry, or Dogwood Ballrooms Managers only.
1:45pm - 1:55pm Rotate Breakouts
1:55pm - 2:40pm 2nd Breakout Silverbell, Elderberry, or Dogwood Ballrooms Managers only.
2:40pm - 2:50pm Rotate Breakouts
2:50pm - 3:35pm 3rd Breakout Silverbell, Elderberry, or Dogwood Ballrooms Managers only.
3:45pm - 4:25pm UEM Closing Remarks; Recognition: New, Retired and Retiring Members, International Participants, and Veterans Used Equipment Dealer Advisory Board Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
5:45pm - 8:00pm Reception: Gulf Saltwater Boil Sponsored by Machinery Trader Azalea Ballroom at The Baytowne Wharf All are welcome. Transportation will depart beginning at 5:15pm.

Wednesday, November 12th

Time Event Presenter Location Notes
7:30am - 8:30am Breakfast + Sponsor Visits Juniper Ballroom at Hotel Effie
8:30am Opening Remarks Thompson Tractor Company Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
8:30am - 8:45am A Moment with the Used Equipment Dealer Advisory Board Used Equipment Dealer Advisory Board Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
8:45am - 9:15am The Dealer Focus: Best Practices Magnolia Ballroom A-C at The Baytowne Wharf Dealers only.
9:30am - 10:15am 1st Breakout Silverbell, Elderberry, or Dogwood Ballrooms Managers only.
9:30am - 12:15pm Product Training Breakout Magnolia Ballroom E-F at The Baytowne Wharf Sales reps only.
10:15am - 10:25am Rotate Breakouts
10:25am - 11:10am 2nd Breakout Silverbell, Elderberry, or Dogwood Ballrooms Managers only.
11:10am - 11:45am Break + Sponsor Visits Juniper Ballroom at Hotel Effie
11:45am - 12:30pm 3rd Breakout Silverbell, Elderberry, or Dogwood Ballrooms Managers only.
12:30pm - 1:30pm Lunch + Vendor Visits Juniper Ballroom at Hotel Effie
1:30pm - 1:45pm Conference Closing Remarks: Sponsor Giveaways, Introduction of New UEM Advisory Board + 2026 Host Dealer Magnolia Ballroom A-C at The Baytowne Wharf All are welcome.
1:45pm - 2:45pm Closing Speaker Hasard Lee Magnolia Ballroom A-C at The Baytowne Wharf All are welcome. Sponsors are encouraged to attend.
2:45pm - 5:00pm Sponsor Breakdown Juniper Ballroom at Hotel Effie Sponsors are encouraged to break down during this time, after attending our closing speaker.
3:00pm - 4:30pm Managers Meeting Silverbell Ballroom at Hotel Effie Managers only.
5:30pm - 10:00pm Charity Auction The Gribbin Family; Children's of Alabama Magnolia Ballroom A-C at The Baytowne Wharf All are welcome.

Activities

Attendee Activites

Monday, November 10th

Registration for this event is not currently open.

Spouse/Guest Activity

Tuesday, November 11th

Registration for this event is not currently open.

Book Your Room

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Sandestin Golf and Beach Resort (Overflow)

Grand Complex One Bedroom

Grand Complex rooms are fully furnished with full kitchen, living and dining areas, and a separate bedroom with either a king or queen bed. Accommodations average 745 square feet, with convenient in-unit washer and dryer. Relax and recharge at the end of your Sandestin day on your private patio or balcony area. Located adjacent to the Village entertainment area, accommodations will be in one of the following buildings: Grand Sandestin, Lasata, Bahia or Elation.

BOOK YOUR ROOM

Hotel Effie (Fully Booked)

Southern luxury with a coastal view.

Tucked within Sandestin Golf and Beach Resort, Hotel Effie blends upscale comfort with warm Southern hospitality. Guests enjoy beautifully designed rooms, a rooftop pool with sweeping bay views, a luxury spa, and fine dining at the signature restaurant, Ovide—helmed by acclaimed Chef Hugh Acheson. With a prime location steps from the Village of Baytowne Wharf, Hotel Effie offers a refined stay with easy access to shopping, dining, and the Emerald Coast’s natural beauty.

BOOK YOUR ROOM

Area Attractions

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EXPLORE

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SHOP

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SIP & SAVOR

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